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Ethical knows that you care how information about you is used and shared, and we appreciate your trust that we will do so carefully and sensibly. This notice describes our privacy policy. By visiting the website owned and operated by Ethical, you are accepting the practices described in this Privacy Notice.

What Personal Information About Customers Does Ethical Gather? The information we learn from customers helps us personalize and continually improve your shopping experience at . Here are the types of information we gather.

Information You Give Us:
We receive and store any information you enter on our Web site or give us in any other way. Scroll to the bottom of this page to see examples of what we collect. You can choose not to provide certain information, but then you might not be able to take advantage of many of our features. We may use the information that you provide for such purposes as responding to your requests, customizing Newsletters sent to you, customizing future shopping for you, improving our stores, and communicating with you etc.

Automatic Information:
We receive and store certain types of information whenever you interact with us. For example, many Web sites use "cookies," to obtain certain types of information when your Web browser accesses their website. Scroll to the bottom of this page to see examples of the information that is received. However, though does not at present use cookies, the same may be used at a later date.

E-mail Communications:
To help us make e-mails more useful and interesting, we may often receive a confirmation when you open e-mail from Ethical if your computer supports such capabilities. Or we may receive confirmatory emails whenever you perform certain actions. This is done with the sole aim to protect you and ensure a rewarding experience when you shop at

Information from Other Sources:
For reasons such as improving personalization of our service (for example, providing better product recommendations or special offers that we think will interest you), we might receive information about you from other sources and add it to our account information. We also sometimes receive updated delivery and address information from our shippers or other sources so that we can correct our records and deliver your next purchase or communication more easily.

Does Ethical Share the Information It Receives?
Information about our customers is an important part of our business, and we are not in the business of selling it to others. We do not share customer information with any company, organisation or individual whatsoever.

How Secure Is Information About Me?
We have made elaborate arrangements for the data submitted by you to remain in our possession. However, it is important for you to protect yourselves against unauthorized access to your password and to your computer. Be sure to sign off when finished using a shared computer.

What Information Can I Access?
Ethical gives you access to the following information about you for the limited purpose of viewing and, in certain cases, updating that information. This list will change as our Web site evolves.
  1. Your account.
  2. Your Shopping cart.
  3. Ordering information along with the successive progress of the processing.

What Choices Do I Have?
  1. As discussed above, you can always choose not to provide information, even though it might be needed to make a purchase or to take advantage of such Ethical Features.
  2. You can add or update certain information on pages such as those listed in the "What Information Can I Access?" section above. When you update information, we may keep a copy of the prior version for our records.
  3. If you do not want to receive e-mail or other mail from us, please adjust your Newsletter Preferences. However, certain circulars and announcements meant for all registered and active members will be set to you by default. Even if you choose not to access and read the Conditions of Use and other legal notices from us, such as this Privacy Notice, those notices will still govern your use of Ethical, and it is your responsibility to review them periodically for changes.

Conditions of Use, Notices, and Revisions
If you choose to visit Ethical, your visit and any dispute over privacy is subject to this Notice and our Conditions of Use, including limitations on damages, arbitration of disputes, and application of the law according to the Indian Penal Code and subject to Ahmedabad jurisdiction. If you have any concern about privacy at Ethical, please send us a thorough description to, and we will try to resolve it. Our business changes constantly. This Notice and the Conditions of Use will change also, and use of information that we gather now is subject to the Privacy Notice in effect at the time of use. We may e-mail periodic reminders of our notices and conditions, unless you have instructed us not to, but you should check our Web site frequently to see recent changes.

Information You Give Us
You provide most such information when you register, search, add to your shopping cart or wish list, or place an order, or communicate with customer service. For example, you provide information when you search for a product; place an order; provide information in MyAccount; compile Wish List; specify Newsletter preferences etc. As a result of placing an order, you might supply us with such information as your name, address, and phone number; addresses where purchases have been shipped etc.

Automatic Information
Examples of the information we collect and analyze include the Internet protocol (IP) address used to connect your computer to the Internet; login; e-mail address; password; computer and connection information such as browser type and version, operating system, and platform; purchase history; the full Uniform Resource Locators (URL) clickstream to, through, and from our Web site, including date and time etc.